1. The Start of Picola: In response to consumer demand for more products under the healthy food umbrella, ATPG launched the Picola line in 2000. This brand focused on a range of healthy, high-quality products, including Milk Straws, coated biscuit sticks and Beverage.
2. Strong in the Middle East: By the mid-2000s, ATPG had established a strong presence in the Middle East and became a leading distributor of its products in the region.
3. Export of Picola: In 2006, ATPG began exporting Picola products to other countries, further expanding its reach and helping to solidify its reputation as a leading provider of high-quality, healthy food products.
4. The Start of Kix: In 2010, ATPG introduced a new brand, Kix, which offered a range of snacks that were both delicious and nutritious. The brand quickly became popular with families looking for an easy, convenient, and healthy snacks option.
5. The Launch of Alfojeel Corn Oil: In 2012, ATPG introduced Alfojeel Corn Oil, a new, high-quality corn oil that was made using only the finest, safest ingredients. This product quickly became popular with consumers who were looking for a healthier alternative to traditional cooking oils.
6. Export of Kix: By 2014, Kix had become so popular that ATPG began exporting the brand to other countries, further expanding its reach and helping to build a strong reputation for providing high-quality, nutritious food products.
7. The Launch of Letus: In 2016, ATPG launched Letus. Letus is a biscuit and cookie butter brand that is part of the ATP Group. The brand offers a range of delicious and high-quality biscuits that are perfect for snacking or enjoying with a cup of tea or coffee. Letus biscuits are made with the finest ingredients and come in a variety of flavors to suit different tastes. In addition to their range of biscuits, Letus also offers a line of cookie butter spreads that are made with premium quality ingredients. These spreads are perfect for adding a sweet and indulgent flavor to toast, bagels, and other baked goods. Letus is a brand that prides itself on quality and taste, and they are dedicated to providing their customers with the best products possible. Whether you’re looking for a tasty snack or a special treat to share with friends and family, Letus has something for everyone.
8. The Launch of Kixmax: In 2018, ATPG introduced Kixmax, a new line of high-protein cereal products that were designed to meet the needs of athletes and active people who were looking for a convenient and nutritious breakfast option.
9. Start of Export for Full Basket: In 2020, ATPG launched Full Basket, a new line of organic food products that were designed to provide a complete range of healthy, high-quality food options for consumers. ATPG has also started exporting Full Basket products to other countries, further expanding its reach and helping to build a strong reputation for providing high-quality, healthy food products around the world.

Throughout its history, ATPG has been committed to providing high-quality, healthy food products that meet the needs of consumers. The company has always been at the forefront of the food industry, constantly introducing new and innovative products and working to make food that is both healthy and delicious. And, as a responsible corporate entity, ATPG is dedicated to promoting the cultural diversity of different countries through the medium of food and is committed to operating in a way that protects the environment and prioritizes the health and well-being of its customers.